MinneFRAMA

2017 saw the most doors closed for retail. 2018 is set to pass that, yet more brands like Nike and Under Armour, as well as retail startups, are opening more doors than ever. What's with this conundrum?

The reality is, retail is thriving, more than ever; due in large part to machine learning and analytics on the customer. This presentation will explore success stories of retail winners in this "retail apocalypse" age. The presentation will cover market share on brands in the footwear, sports, apparel and fashion industries. It will also include consumer habits, the importance of segmentation, shopping preferences, and ultimately, shopper destinations.

This presentation will reveal how analytics and big data informs merchandising decisions, merchandising, branding and more. A few examples to be included will be AllBirds, Warby Parker and will showcase how Nike's new store, Nike by Melrose uses crowdsourcing technology to fulfill merchandise in the store - This has never been done before in the history of retail.