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Monday, December 3 • 1:00pm - 1:45pm
Getting to the Heart of the Customer

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The integration of Voice of Customer Research and On-Site (Store & Branch) Journey Measurement provides a remarkably fruitful way to understand and improve the customer experience. In this presentation, we'll not only explain how this works, but we'll show several real world case-studies that illustrate the remarkable power of putting attitudinal and behavioral data from the real world together. We'll also cover the technologies necessary to do the work. The keys to successful integration. And the way to handle common issues around store operations, data collection and security, and consumer privacy. This integration may be fairly common practice in the digital world, but it's almost unheard of in the store.

avatar for Gary Angel

Gary Angel

CEO, Digital Mortar
One of the leading measurement experts in the world, Gary has spent more than three decades driving enterprise analytics. He's co-founder and CEO of Digital Mortar - a leading technology provider of in-store shopper journey measurement. Before founding Digital Mortar, he founded and... Read More →

Monday December 3, 2018 1:00pm - 1:45pm CST
(1) Omnitheater (Access via Floor 5 or 6) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102