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Monday, December 3 • 10:30am - 11:00am
Marketing Personalization using Machine Learning: Harnessing Consumer Engagement for Better outcomes

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With advancement in technologies and the ability to process huge amounts of data, the application of individual level personalization algorithms to harness consumer engagement is becoming critical for marketing efforts. This talk will cover how technology and machine learning algorithms could build loyalty and drive sales in the retail and healthcare industries.

avatar for Devi Kyanam

Devi Kyanam

Director, BigData Analytics, United Healthcare
Devi has 15 years of Analytics and Engineering experience in Retail and Healthcare domains.  She has an MS in Genetics and Statistics, MS in Software Engineering,  and MBA. Devi is currently driving marketing personalization initiatives for Medicare and Retirement segment of United... Read More →

Monday December 3, 2018 10:30am - 11:00am CST
(2) Auditorium (Floor 3) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102