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Monday, December 3 • 2:00pm - 2:30pm
Building Marketing Analytics Capabilities, Brick by Brick

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As part of a centralized data science team, we get very specific predictive modeling and analytics requests from our business partners. Over the course of the past 3 years, we've built several of these projects for a relatively small audience, but the real business-changing impact emerged once we combined all of them into a larger marketing and promotion optimization engine.

Speakers
avatar for Jason Rogowski

Jason Rogowski

Director of Data Science, Polaris Industries
Jason is a biostatistician by training, but has spent the majority of his career in business and consumer predictive modeling and analytics.
avatar for Ryan Stellmaker

Ryan Stellmaker

Data Scientist, Polaris Industries


Monday December 3, 2018 2:00pm - 2:30pm
(1) Omnitheater (Access via Floor 5 or 6) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

Attendees (280)