MinneFRAMA

If you could, picture your brain as analytics and your arms and legs as RPA. RPA gathers data and brings it together. Once run, it’s the analysis of this massive volume of data — on both customers and business activities — where RPA can become incredibly useful. There are two important kinds of analytics worth noting here: Operational analytics and customer analytics. Operational uses data on a company’s business operations in order to drive operational improvements, while customer analytics deals with analyzing customer data in order to attract and retain customers.