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Monday, December 3 • 3:45pm - 4:15pm
Sniff Out, Then Snuff Regression to the Mean

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Good analytics leads to better decisions. Great analytics pushes beyond improved choices to enhance how we view a phenomena. Regression to the mean consistently hinders good analytics. Regularly recognizing (sniffing) and eliminating (snuffing) regression to the mean will change how you evaluate both programs and your coworkers behaviors.

In this talk, Jason will outline what analyses are most susceptible to regression to the mean,  (i.e. reversion to mediocrity) and how they can be reworked to provide more accurate measurement. Three real world examples will be weaved into this exploration along with perhaps the most important lesson - avoiding Daniel Kahneman’s regression fallacy.

avatar for Jason McNellis

Jason McNellis

Research Director, Gartner
Jason is an analytic strategist and researcher who focuses on identifying systematic improvements that increase analytic impact. His experience and research agenda focus on helping marketing, customer experience and customer insight professionals leverage data, technology and advanced... Read More →

Monday December 3, 2018 3:45pm - 4:15pm CST
(2) Auditorium (Floor 3) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102