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Monday, December 3 • 3:45pm - 4:15pm
Transforming Demand Gen Data into Marketing Insights & Strategy

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The goal of every analytics department is to turn data into actionable insights.  For organizations that are in the early stages of the analytics maturity model, a project as simple as automated reporting can make a huge difference in speed to decision and ability to craft data-driven strategy.
In this session, we will describe the steps a small team of analysts followed to build an automated report suite using Alteryx and Tableau that provided tremendous business value to stakeholders and enabled the broader marketing analytics team to get out of the report-pulling business and re-invest in deeper, more complex analyses.

avatar for Lee Klammer

Lee Klammer

Sr Digital Analyst, Thomson Reuters
Lee Klammer is a journeyman analyst with experience in a broad range of analytical methods across many industries.  Lee currently works at Thomson Reuters and is involved in reporting automation, customer data integration, and campaign strategy.

Monday December 3, 2018 3:45pm - 4:15pm CST
(1) Omnitheater (Access via Floor 5 or 6) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102