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Minneapolis, MN
Pergatech has an AI-powered, data-driven brand analytics platform called TRACKIT that quantifies the link between TV advertising campaigns and online consumer response. 88% of consumers use a second screen device while watching TV. 45% of consumers search online for an ad they just saw on TV. It has been difficult to link TV viewing and online consumer behavior until now. TRACKIT helps advertisers track whether TV ad campaigns impact viewers' second-device behavior, such as web site visits, Internet searches, and app downloads.