MinneFRAMA: Full Schedule

8:00am CST

Registration, networking, & coffee

Monday December 3, 2018 8:00am - 9:00am CST

9:00am CST

Kickoff

Monday December 3, 2018 9:00am - 9:15am CST
Atrium Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

9:30am CST

Data Able Podcast Live Taping - Stories from the Data Trenches

Dave and Matt will be doing a live taping of the Data Able podcast interviewing a couple to be named Twin Cities analytics professionals that will telling data stories. What was most successful analytics projects? What was the definition of success? What made it successful? Along with taking questions from the audience.

Speakers

Tessa Enns

Truck Logistics Analyst, Cargill

Matt Jesser

Co-Founder and Data Coach, Beyond the Data

Dave Mathias

Founder / Director / Podcaster, Beyond the Data / MinneAnalytics / Data Able

Dave is founder of Beyond the Data and NorthRupt Labs. He helps organizations, leaders, and individuals be customer focused and data fluent. Dave is on the board of MinneAnalytics, co-leads both the Twin Cities Data Fluency Group and the Twin Cities Data Visualization Group, and co-host... Read More →

Liz Weber

Director, Financial Planning, Analysis, Business Insights & Reporting, SuperValu

Monday December 3, 2018 9:30am - 10:15am CST
(5) Elements Café (Floor 6) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

0 - Panel / Showcase, Beginner, Intermediate

Topics Retail, Marketing, Finance

9:30am CST

Startup Showcase

Featuring 12 startups each giving a six-minute pitch and taking questions from the audience afterward.

Session Chair: Graeme Thickins (graeme@minneanalytics.org)

Check out the panel discussion Launching & Growing a Fintech Startup: The View from the Trenches following the showcase.

Startups

Copernicus

Copernicus has mobile phone technology designed to empower parents of teen drivers, and teen drivers themselves, by creating accountability and incentives that can change dangerous driving habits and reduce the urge to use a phone while driving. It uses pattern recognition technology... Read More →

EdwardsAI

EdwardsAI is developing a technology called “AppMaker,” which empowers people that know their own businesses to rapidly develop sophisticated artificial intelligence apps to automate their work and grow their opportunities exponentially on mobile, desktop, or in the cloud.

Fountane_LLC

Fountane was founded with the intention to help early stage/Idea stage Entrepreneurs and small teams that are passionate about solving some of the budding problems in the world with help of technology. But technology doesn't come cheap, and Entrepreneurs often can't afford crazy amounts... Read More →

FullContact

FullContact creates full profiles of individuals and pieces together the fragmented data for a unified view of a person’s professional and personal lives, in compliance with all existing privacy regulations, It matches identities with probabilistic data, which allows it to adapt... Read More →

FusionSeven

FusionSeven provides a SaaS-based blockchain financial management platform dedicated to automating supply chain reconciliation from contract to payment. It lets you monitor the financial heartbeat of your ad campaigns from buy to bill. It is addressing the growing financial complexity... Read More →

KickFactory

KickFactory is a marketing platform for social sales, built on top of powerful identification and engagement algorithms to connect brands with new customers. Its AI listens for conversations that brands should be involved in and, when it finds one, it pairs the perfect reply using... Read More →

Pergatech

Pergatech has an AI-powered, data-driven brand analytics platform called TRACKIT that quantifies the link between TV advertising campaigns and online consumer response. 88% of consumers use a second screen device while watching TV. 45% of consumers search online for an ad they just... Read More →

Radaro

Radaro has an enterprise technology platform that streamlines and optimizes “last-mile” delivery of goods or services while transforming the digital customer experience for clients in the US, Australia, and Europe. It enables any business to shift from a traditional model of dispatch... Read More →

Raw_Office

Raw Office has a next-generation procurement platform for office supplies that identifies and solves inefficiencies in current processes, outputs suggested improvements, and automates the reordering and fulfillment process. It uses AI and big data to recommend comparable products... Read More →

Runway_Analytics

Runway Analytics delivers automated reporting solutions that help its clients save time, make informed choices, and compete effectively. It gets you from data, to dashboard, to decision using powerful reporting technology and custom visual dashboards created for your business.

ShareRoot_Group

The ShareRoot Group is expanding global awareness around consumer data and privacy issues and has a mission to become a major player in the marketing data and privacy protection ecosystem. Its ShareRoot legal rights management UGC platform is used by such clients as J&J, McDonald's... Read More →

Trinlogix

Trinlogix offers a patented, award-winning investment performance measurement tool for financial professionals to provide clients with a clear, easy-to-understand snapshot of their investment portfolio. It presents big data in an interactive, 3D view.

Monday December 3, 2018 9:30am - 10:15am CST
(4) Argon Room (Floor 6) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

0 - Panel / Showcase

Topics Finance, Marketing, Retail

9:30am CST

Can’t We All Be friends? - Working Towards Alignment among Business, IT and Data Leaders

Almost since the beginning of computing and automation in business there has been an inherent tension between “business” teams and “technical IT” teams. These tensions have only become more complex with the emersion of “data” or “BI” teams which may sit independently or roll up through either business or IT. Sadly, these tensions can cost companies millions of dollars and hinder performance. It is not enough to find ways to work around each other, we must find ways to work together for the good of the company.

Ben will share personal stories working through these tensions and share some best practices for how we can break down the walls between business, IT and BI teams. There should always be some tension in these relationships but we cannot allow that to paralyze the business. At the core, we need to create empathy between teams so that together we can uncover what is best for the overall organization while leveraging best in class data and technical practices.

Speakers

Jordan Jensen

Director of Operations - Enterprise Data, Analytics & BI, Target

Ben Schein

VP Center for Data Curiosity and Innovation, Domo

Ben Schein has more than 15 years of experience leading business intelligence (BI), analytics and finance teams. He is an expert in user adoption and implementing large-scale BI and analytics initiatives that deliver quantifiable business value. As vice president of Domo’s Center... Read More →

Ryan Schrupp

Director - Enterprise Data, Analytics & Business Insights, Target

Monday December 3, 2018 9:30am - 10:15am CST
(2) Auditorium (Floor 3) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

1 - Business, Beginner, Intermediate, Advanced

Topics Other

9:30am CST

In Four Simple Steps, ETL Clickstream to Data Product APIs (no Engineer needed!)

Many organizations use Clickstream for reporting but struggle to turn that data into valuable Data Products and production-ready ML models. Thanks to Apache Spark and Cloud Computing, it’s not as daunting task as you may think.

I’m going to cover in detail a recipe for you to take your Clickstream, explore it, ETL into a cloud platform, then create/publish data products into a REST API for consumption. This approach is designed to be nimble and iterative, with no back-end engineering needed.

Speakers

Josh Janzen

Life Time, Inc, Senior Data Scientist

Josh is a fast-moving Data Scientist with experience in both the Retail and Healthcare industries, leveraging various cloud computing platforms. The key to Josh’s success is the ability to recognize opportunities in data and the skills to capitalize from start to finish. Josh... Read More →

Monday December 3, 2018 9:30am - 10:15am CST
(6) Xenon Room (Floor 6) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

4 - Mostly Technical, Intermediate, Advanced

Topics Retail, Marketing

9:30am CST

Recommender Systems: Algorithmic Fundamentals

Recommender systems have been integrated into a wide variety of commerce, content, and other marketing systems to guide customers and users to products and information they are likely to find valuable. In this talk, we look at a diverse set of techniques for recommendation, from easy-to-implement algorithms for small systems to the high-throughput algorithms used in larger-scale deployments. We focus on understanding the key data and user assumptions behind these algorithms, and in turn where they are most likely to be useful.

Speakers

Joseph Konstan, PhD

Professor, University of Minnesota

Joseph A. Konstan is Distinguished McKnight University Professor and Distinguished University Teaching Professor in the Department of Computer Science and Engineering at the University of Minnesota. His research addresses a variety of human-computer interaction issues, including... Read More →

Monday December 3, 2018 9:30am - 10:15am CST
(1) Omnitheater (Access via Floor 5 or 6) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

4 - Mostly Technical, Beginner, Intermediate, Advanced

Topics Finance, Marketing, Retail

9:30am CST

The Road Ahead: Artificial Intelligence, Machine Learning, Data Analytics, and Visualization

Professor Dan Aierly (Duke University) has been quoted saying, “Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it...” Dr. Bonnie Holub will discuss working examples of how some of the 12 million worldwide Teradata users who are processing $10 trillion dollars’ worth of revenue in 11 trillion annual queries into just under one zettabyte of data. She will cover hyper-segmentation of large data sets, fraud detection, preventive maintenance and techniques working systems employ to dig deep, aim high and manage operations at scale.

Speakers

Bonnie Holub

Director & Principal Data Scientist, Teradata

Bonnie Holub, Ph. D. leads Data Science in the Midwest GEO as a Teradata Consulting Principal Data Scientist. Bonnie holds a PhD in Artificial Intelligence and has served a variety of roles including: VP Talent Analytics at Korn Ferry, Master Data Scientist at Cognizant, Analytics... Read More →

Monday December 3, 2018 9:30am - 10:15am CST
(3) Discovery Hall (Floor 4) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

5 - Technical

Topics Finance

10:15am CST

Break

Monday December 3, 2018 10:15am - 10:30am CST

10:30am CST

Startup Showcase (continued)

Startups

Copernicus

EdwardsAI

Fountane_LLC

FullContact

FusionSeven

KickFactory

Pergatech

Radaro

Raw_Office

Runway_Analytics

ShareRoot_Group

Trinlogix

Monday December 3, 2018 10:30am - 11:00am CST
(4) Argon Room (Floor 6) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

0 - Panel / Showcase

Topics Finance, Marketing, Retail

10:30am CST

"But I'm not a data person" Creating a Data Culture at Cargill

Ever heard someone say, "I'm not a data person"? As Cargill is focusing on Digitalization and Analytics as a core capability, we hear this a lot. We won't succeed in a digital future with a loose network of super heroes. Data and analytics is becoming a part of everyone's job. Come hear how Cargill is changing the paradigm so we are ALL data people.

Speakers

Mitchell Grewer

Self-Service Analytics Lead, Cargill

Mitchell co-leads Cargill's Self-Service Analytics (SSA) team. He is an award-winning coach, responsible for SSA's community and education services. Mitchell now empowers Cargill's 150,000 employees with the self-service skills and behaviors required to pursue more meaningful work... Read More →

Monday December 3, 2018 10:30am - 11:00am CST
(1) Omnitheater (Access via Floor 5 or 6) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

1 - Business, Beginner

Topics Other

10:30am CST

Marketing Personalization using Machine Learning: Harnessing Consumer Engagement for Better outcomes

With advancement in technologies and the ability to process huge amounts of data, the application of individual level personalization algorithms to harness consumer engagement is becoming critical for marketing efforts. This talk will cover how technology and machine learning algorithms could build loyalty and drive sales in the retail and healthcare industries.

Speakers

Devi Kyanam

Director, BigData Analytics, United Healthcare

Devi has 15 years of Analytics and Engineering experience in Retail and Healthcare domains. She has an MS in Genetics and Statistics, MS in Software Engineering, and MBA. Devi is currently driving marketing personalization initiatives for Medicare and Retirement segment of United... Read More →

Monday December 3, 2018 10:30am - 11:00am CST
(2) Auditorium (Floor 3) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

2 - Mostly Business, Intermediate

Topics Marketing

10:30am CST

Analytics & RPA

If you could, picture your brain as analytics and your arms and legs as RPA. RPA gathers data and brings it together. Once run, it’s the analysis of this massive volume of data — on both customers and business activities — where RPA can become incredibly useful. There are two important kinds of analytics worth noting here: Operational analytics and customer analytics. Operational uses data on a company’s business operations in order to drive operational improvements, while customer analytics deals with analyzing customer data in order to attract and retain customers.

Speakers

Chet Chambers

Chief Evangelist, UiPath

Michael “Chet” Chambers has driven growth in RPA for businesses for over a decade - a successful early adopter of RPA technology, back when functioning robots were still science fiction to most people.Prior to joining UiPath, Chet was the Director of Innovation at companies... Read More →

Monday December 3, 2018 10:30am - 11:00am CST
(3) Discovery Hall (Floor 4) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

3 - Mix of Business & Technical

Topics Finance, Marketing, Retail

10:30am CST

Future of Sports Retail Powered by Machine Learning

2017 saw the most doors closed for retail. 2018 is set to pass that, yet more brands like Nike and Under Armour, as well as retail startups, are opening more doors than ever. What's with this conundrum?

The reality is, retail is thriving, more than ever; due in large part to machine learning and analytics on the customer. This presentation will explore success stories of retail winners in this "retail apocalypse" age. The presentation will cover market share on brands in the footwear, sports, apparel and fashion industries. It will also include consumer habits, the importance of segmentation, shopping preferences, and ultimately, shopper destinations.

This presentation will reveal how analytics and big data informs merchandising decisions, merchandising, branding and more. A few examples to be included will be AllBirds, Warby Parker and will showcase how Nike's new store, Nike by Melrose uses crowdsourcing technology to fulfill merchandise in the store - This has never been done before in the history of retail.

Speakers

John Peters

VP, Business Dev, Sports & Fitness Industry Association

John Peters is in charge of all revenue and business development at the Sports & Fitness Industry Association (SFIA), where he is responsible for all revenue streams and partner relations. The SFIA is the premier trade association of leading industry sports and fitness brands, suppliers... Read More →

Monday December 3, 2018 10:30am - 11:00am CST
(5) Elements Café (Floor 6) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

3 - Mix of Business & Technical, Advanced

Topics Retail, Marketing

10:30am CST

Building Private Clouds

NetApp is the Data Authority in hybrid cloud. We are uniquely positioned with the most innovative portfolio and unsurpassed expertise to help customers create the data architecture and hybrid cloud data services needed to unleash the full potential of their data.

Speakers

Rajesh Kapoor

Sr. Director, Americas Solution Architect, NetApp

Monday December 3, 2018 10:30am - 11:00am CST
(6) Xenon Room (Floor 6) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

4 - Mostly Technical

Topics Finance, Marketing, Retail

11:00am CST

Break

Monday December 3, 2018 11:00am - 11:15am CST

11:15am CST

How Data Analytics Opportunities Can Co-Exist With US and EU Privacy Regulation

Our panel will discuss ways in which the California Consumer Privacy Act and EU’s General Data Protection Regulation can present opportunities for data analytics and how innovation can co-exist with regulation, including (i) a brief introduction to such regulation, (ii) the impact of such regulation on the performance of analytics and the impact on the resulting insight, (iii) the journey involving tracking and analyzing the California Consumer Privacy Act and (iv) what to monitor and take into account going forward, including prospects for federal US privacy regulation.

Moderator

Melissa Krasnow

Partner, VLP Law Group LLP

Melissa Krasnow is a partner at VLP Law Group who advises clients in the financial services, health and life sciences and technology areas on domestic and cross-border privacy, data security, big data, artificial intelligence and governance matters, technology transactions and mergers... Read More →

Speakers

Erich Axmacher

Chief Privacy Officer, Securian Financial Group

Brad Hammer

Partner, Vakaris Group

Timothy Nagle

Chief Privacy Officer, U.S. Bank

Monday December 3, 2018 11:15am - 12:00pm CST
(5) Elements Café (Floor 6) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

0 - Panel / Showcase, Beginner, Intermediate, Advanced

Topics Marketing, Finance, Retail

11:15am CST

Launching & Growing a Fintech Startup: The View from the Trenches

Panel discussion following the Startup Showcase.

Moderator

Graeme Thickins

Founder & President / Director, GT&A Strategic Marketing Inc. / MinneAnalytics

Speakers

Susan Langer

Founder & CEO, Live.Give.Save., Inc.

Prior to founding LGS, Susan’s 30-plus-year career spanned corporate, entrepreneurial and nonprofit sectors within financial services, marketing, philanthropy and international development. Early in Susan’s career, she worked in marketing for First Bank (now US Bank) and then... Read More →

Michael Noble

CEO & Founder, Apruve

Charlie Youakim

CEO & Cofounder, Sezzle

Monday December 3, 2018 11:15am - 12:00pm CST
(4) Argon Room (Floor 6) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

0 - Panel / Showcase

Topics Finance

11:15am CST

Predicting Sales during Hurricanes for a Home Improvement Retailer via TensorFlow

When a hurricane is bearing down on a major metropolitan area, accurately predicting the extreme spikes in demand for home improvement categories is extremely difficult, and too often based on inaccurate instinct. See how North Highland used TensorFlow to train a recursive neural network on hundreds of terabytes of weather data, to help a major home improvement retailer better protect their customers' homes and loved ones in times of need.

Speakers

Matt Yates

Sr. Data Scientist and Management Consultant, North Highland

Matt is a seasoned data scientist and management consultant recognized in 2018 by Consulting Magazine’s “35 Under 35” as a rising star in retail consulting. Since joining North Highland, Matt has been on a relentless pursuit to craft innovative solutions driving both top and... Read More →

Monday December 3, 2018 11:15am - 12:00pm CST
(6) Xenon Room (Floor 6) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

2 - Mostly Business, Beginner, Intermediate

Topics Retail

11:15am CST

Predictive Modeling Cooking Show

The “Predictive Modeling Cooking Show” is a window into the kitchen of master chefs as they work, except the chefs are whipping up something different: a predictive model. Join real modelers as they showcase their data engineering and modeling skills, live and on stage. The two teams will go head to head on a classic real-world prediction problem. This is a great chance to gain a better appreciation of modeling concepts in a new and different way.

Speakers

Nathan Hubbell

2VP, Analytics & Research, Travelers

Nathan is an experienced actuary with a history of working in analytics and research roles, spanning personal to commercial, domestic to international, and reserving to pricing.

Laura Johnson

2VP, Analytics & Research, Travelers

Priyanka Shah

Business Intelligence Consultant, Travelers

Rick Sutherland

2VP & Actuary, Travelers

Monday December 3, 2018 11:15am - 12:00pm CST
(2) Auditorium (Floor 3) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

3 - Mix of Business & Technical, Intermediate

Topics Other

11:15am CST

Using Graphs to Leverage the Natural Connectedness of Data in the World We Live In

Recommendation engines, fraud and spam detection, knowledge graphs, bill of materials optimization, network and IT management, master data management, almost any data application area you can think of rely on understanding the connections between data points. Graph databases are uniquely designed to value analyze data points as a community and network of connections.

This presentation will start by introducing graph database concepts and where they apply compared to traditional RDBMS’s and the core technology differences between them. Next, we’ll outline some graph database applications with some retail marketing usage examples, such as a “ask the next best question” shopbot. The talk will finish with a quick introduction to graph algorithms for feature engineering, influence identification and scoring, data centrality and community detection, path finding, and deep learning.

Speakers

Dan Flavin

Sr. System Engineer, Neo4j, Inc.

Dan is a Chicago based pre-sales engineer with an extensive experience in all things data. Over the last 10+ years, Dan has worked with clients to envision and successfully implement solutions in the Hadoop, NoSQL, Machine Learning, and Massively Parallel Database technology realms... Read More →

Monday December 3, 2018 11:15am - 12:00pm CST
(3) Discovery Hall (Floor 4) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

3 - Mix of Business & Technical, Intermediate

11:15am CST

Visual Storytelling: Putting Data into Context

Data visualization, infographics and visual storytelling form a powerful concoction to inform and engage audiences.

65% of people are visual learners, and only 17% are data literate. Because graphics are an important method of showing complex systems - visuals can be a useful tool to help audiences relate to and connect with data.

This session is an introduction to visual narrative through creative projects in environmental communication, using principles of behavioral psychology. Learn about work is being done on the study of visuals in environmental communication, and how research and other environmental information can be translated into visuals to increase engagement. This session introduces some basic principles of information design and methods to visually present data and information in a way that is relevant to audiences. The presentation includes examples of visuals and other creative projects created by Background Stories, and other creatives.

Speakers

Arlene Birt

Founder & Visual Storyteller / Professor, Background Stories / MCAD

Arlene Birt is founder and Chief Visual Storyteller at Background Stories—an information design consultancy that works with organizations in the US, EU and UK—that translates complex ideas, systems and metrics into clear visuals that help people (especially non-experts) understand... Read More →

Monday December 3, 2018 11:15am - 12:00pm CST
(1) Omnitheater (Access via Floor 5 or 6) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

3 - Mix of Business & Technical, Beginner

Topics Data Viz

12:00pm CST

Lunch

Food stations in Atrium and outside Elements Café.

Please note that no food is allowed in the Omnitheater or Auditorium.

Monday December 3, 2018 12:00pm - 1:00pm CST
Atrium Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

12:00pm CST

She Talks Data Eat & Greet

Enjoy your lunch while you meet amazing women in our community and learn why She Talks Data is unlike any other analytics group you’ve attended.

Speakers

Laura Madsen

Founder & President, Route Twenty Five

Serena Roberts

Co-foundee, She Talks Data

I'm an entrepreneur by formal education, a technology sales professional by trade and a data rockstar by choice - and sheer necessity, if I'm being honest. I've been fortunate enough to spend the last 13 years working in a variety of roles in the Minneapolis analytics community... Read More →

Monday December 3, 2018 12:00pm - 1:00pm CST
(4) Argon Room (Floor 6) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

0 - Panel / Showcase, Beginner, Intermediate, Advanced

Topics Other

12:00pm CST

What is Your AI Mental Model?

Developing professional skillsets requires building a mental representation in order to use them easily and effectively. Spending some time reviewing your professional mental model will improve its use and help you find weak areas to improve. This will be a discussion at one of the tables during the lunch break.

Speakers

Stephen Thompson

Investment Officer, Securian Asset Management, Inc.

Stephen has been a mortgage investment analyst for 34 yrs. He hosts the League of Extraordinary Algorithms and IdeaEcos groups on MeetUp.com.

Monday December 3, 2018 12:00pm - 1:00pm CST
(5) Elements Café (Floor 6) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

0 - Panel / Showcase, Beginner, Intermediate, Advanced

Topics Other

1:00pm CST

Getting to the Heart of the Customer

The integration of Voice of Customer Research and On-Site (Store & Branch) Journey Measurement provides a remarkably fruitful way to understand and improve the customer experience. In this presentation, we'll not only explain how this works, but we'll show several real world case-studies that illustrate the remarkable power of putting attitudinal and behavioral data from the real world together. We'll also cover the technologies necessary to do the work. The keys to successful integration. And the way to handle common issues around store operations, data collection and security, and consumer privacy. This integration may be fairly common practice in the digital world, but it's almost unheard of in the store.

Speakers

Gary Angel

CEO, Digital Mortar

One of the leading measurement experts in the world, Gary has spent more than three decades driving enterprise analytics. He's co-founder and CEO of Digital Mortar - a leading technology provider of in-store shopper journey measurement. Before founding Digital Mortar, he founded and... Read More →

Monday December 3, 2018 1:00pm - 1:45pm CST
(1) Omnitheater (Access via Floor 5 or 6) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

2 - Mostly Business, Beginner, Intermediate

Topics Finance, Retail

1:00pm CST

Let's Get Visual with TC Data Viz Group

In the spirit of Twin Cities Data Visualization Group we will start our session with data viz critiques - audience participation encouraged. Then, we will have a session two mini-session speakers. One around the ABC's of data viz and how to start. Another around using visualizing geographic data with GIS.

Speakers

Tricia Duncan

Sr. Analytics Consultant, AIM

Dave Mathias

Founder / Director / Podcaster, Beyond the Data / MinneAnalytics / Data Able

Lisa Osacho

Sr. Digital Content Strategist, Antenna

Sarah Solbrig

Sr. Digital Analyst, Three Deep Marketing

Paul Wickman

Director of Technology, RESPEC

Monday December 3, 2018 1:00pm - 1:45pm CST
(2) Auditorium (Floor 3) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

2 - Mostly Business, Beginner, Intermediate

Topics Data Viz

1:00pm CST

The Chief AI Officer's Secret: Getting Insights from AI in Minutes, not Months

As organizations accumulate more data, insights teams struggle to analyze it all and make sure they discover the most important insights. Today, Fortune 500 companies analyze less than 20% of the data they have — the 80% of data that never gets analyzed contains important hidden insights that will never be discovered and used.

These hidden insights are the key to beating the well-organized, digital challengers in your business. You have more data than these challengers, but if you can't get more insight out of that data, it's not serving you.

Noah Horton, the former head of product and core engineering for Oracle Cloud, has invented a new approach to AI — the first based on unsupervised machine learning — that is able to analyze all of a businesses data without human guidance, and discover the insights that matter automatically.

Data Science, machine learning, and AI have long been promised as a solution to dealing with this data growth, but every other AI or machine learning company you've heard about still requires data scientists to start with a hypothesis and to run bespoke projects. Even simple projects still require months of cleaning data, building and training models, and repeated iteration — before you see any results. These approaches are too manual and too slow for you to be able to analyze all your data. In this keynote session, you'll learn why Unsupervised AI is the key to automatically discovering the important insights in your data — saving your team the manual effort of generating and testing hypotheses, and allowing everybody, from the C-level to line-level, to learn faster and make better data-driven decisions.

Noah will also answer questions on improving your insights process, show you ways to get very quick wins in your organization using AI (with real examples), and share what successes we've seen with other key industry executives (like the first Chief AI Officer in the Fortune 500, Pavan Arora, who I've quoted below).

---------------------------
“Almost everyone underestimates the time it takes to train a machine. Supervised learning requires an enormous amount of data cleaning and transformation. Unsupervised is leaping beyond by reducing AI development from months to minutes. They are on the cutting-edge, helping lead the AI revolution.“
PAVAN ARORA
Chief AI Officer, ARAMARK (first CAIO in the F500)
Former Chief Data Officer, IBM Watson

Speakers

Noah Horton

CEO, Unsupervised

Noah is the CEO and Co-Founder of Unsupervised. He is a Fortune 500 AI expert and one of the pioneers in unsupervised learning and AI.Before founding Unsupervised, Noah was the Chief Product Officer of Ayasdi, where he designed some of the most advanced AI products deployed in Fortune... Read More →

Monday December 3, 2018 1:00pm - 1:45pm CST
(4) Argon Room (Floor 6) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

2 - Mostly Business, Beginner, Intermediate

Topics Retail, Marketing, Finance

1:00pm CST

Automated, Serverless ETL: Building the Digital Analytics Tributary on AWS

HealthPartners had a data integration problem - their digital data was isolated across numerous sources and didn’t logically map together. Additionally, they didn’t have the infrastructure or automation to move, transform, and load the data into multiple systems. As a result, they turned to Amazon’s cloud to build an automated, scalable solution to ingest data from multiple sources in multiple formats, transform, and load the data into multiple data warehouses. Learn more about the business problems that were solved and the underlying technology that was built to solve this common analytics problem.

Speakers

Morgan Catlin

CTO, Valtira

Morgan is an experienced technical architect, focusing on delivering apps and services leveraging the Cloud, and has deployed apps mainly using Amazon Web Services (AWS) since 2008.

Josh Moe

Team Lead, Digital Analytics, HealthPartners

Josh is an experienced digital analyst who has spent much of his career at the intersection of Marketing and IT. Josh is currently the Team Lead for the Digital Analytics team at HealthPartners where he manages strategy, implementation, reporting, and analysis for all of HealthPartners’s... Read More →

Monday December 3, 2018 1:00pm - 1:45pm CST
(5) Elements Café (Floor 6) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

4 - Mostly Technical, Intermediate

Topics Marketing

1:00pm CST

Building Better Budgets

You suck at budgeting. But it’s not your fault.

In Building Better Budgets I’ll show you how to use Python and open-source packages (pandas, Altair, Fire) to master your cash flow situation.

“How much can I afford to sock away each month for my retirement, will my bank account survive a trip to Mauritius over Christmas, and should I quit my Bubble Tea habit?

We’ll tackle all of these questions and more~

Speakers

Max Humber

Author, Personal Finance with Python

Max likes to make code more tangible and relatable. He is the author of ‘Personal Finance with Python’, was the second Data Engineer at Wealthsimple, and the first Data Scientist at Borrowell. He’s delivered presentations on programming, Python, and data in six countries.

Monday December 3, 2018 1:00pm - 1:45pm CST
(6) Xenon Room (Floor 6) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

4 - Mostly Technical, Beginner, Intermediate

Topics Finance

1:00pm CST

Helping the Data Scientist deploy code from end to end in Azure

Demonstration on how to enable a data scientist to take a model from code to a Kubernetes cluster in Azure using AutoML and Azure Machine Learning Service.

Speakers

Huy Ly

Cloud Solution Architect, Microsoft

Monday December 3, 2018 1:00pm - 1:45pm CST
(3) Discovery Hall (Floor 4) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

5 - Technical

1:45pm CST

Break

Monday December 3, 2018 1:45pm - 2:00pm CST

2:00pm CST

The Hole in Financial Wholeness

More than $410 billion dollars was donated to charity in 2017, 70% of which came from individuals. How, then, can it be that no consumer research exists on the topic of personal financial management -- no infographics or app solutions -- that includes charitable giving as a component within consumers' full financial picture? What's with that? There's no shortage of information that conveys how passionate and committed Millennials are about making a difference -- they intentionally work for (and invest in) companies, buy brands and support causes that demonstrably contribute to a better world. Due to our patented technology, intense data integration and use of AI and Machine Learning, the data gathered within our app will be like no other currently available in market. Researchers, retailers, marketers, manufacturers, advertisers, financial institutions, nonprofits will all benefit from the highly predictive, realtime information that will be available. The goal is to empower individuals and organizations to produce, position and promote products that are relevant and meaningful to all.

Speakers

Susan Langer

Founder & CEO, Live.Give.Save., Inc.

Monday December 3, 2018 2:00pm - 2:30pm CST
(4) Argon Room (Floor 6) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

2 - Mostly Business, Beginner, Intermediate, Advanced

Topics Finance

2:00pm CST

Building Marketing Analytics Capabilities, Brick by Brick

As part of a centralized data science team, we get very specific predictive modeling and analytics requests from our business partners. Over the course of the past 3 years, we've built several of these projects for a relatively small audience, but the real business-changing impact emerged once we combined all of them into a larger marketing and promotion optimization engine.

Speakers

Jason Rogowski

Director of Data Science, Polaris Industries

Jason is a biostatistician by training, but has spent the majority of his career in business and consumer predictive modeling and analytics.

Ryan Stellmaker

Data Scientist, Polaris Industries

Monday December 3, 2018 2:00pm - 2:30pm CST
(1) Omnitheater (Access via Floor 5 or 6) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

3 - Mix of Business & Technical, Intermediate

Topics Retail, Marketing

2:00pm CST

Advancing data by unlocking your Mainframe data

In an ever-changing competitive landscape, companies today are constantly looking for a competitive edge. The ability to analyze all your data across your entire enterprise is critical. Many organizations turn to data warehouses or data lakes for this job. But, if your organization has a mainframe it can pose unique challenges. Organizations with mainframes have decades of information locked away. Running analytics on your mainframe can be prohibitive due to high cost or limited resources or both.

In this session, we’ll explore how you can unlock decades of data sitting in your mainframe. We’ll discuss how to leverage that data to do business analytics, learn insights, examine trends and much more.

Speakers

Rochelle Grubbs

Sr. Manager Sales Engineering, Syncsort

Monday December 3, 2018 2:00pm - 2:30pm CST
(3) Discovery Hall (Floor 4) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

4 - Mostly Technical

2:00pm CST

Understanding Public Transit Rider Satisfaction using Clustering and Bayesian Regression

Using Metro Transit's 2016 customer satisfaction survey, we applied a clustering algorithm to segment transit riders based on the attitudinal questions. A Bayesian logistic regression is then applied in order to profile each of the clusters.

Speakers

Kim Eng Ky

Data Scientist, UnitedHealthcare

Kim is currently a data scientist at UnitedHeatlhcare. Prior to joining UnitedHealthcare, she worked in the Research & Analytics team at Metro Transit.

Eric Lind

Manager, Research & Analytics, Metro Transit

Monday December 3, 2018 2:00pm - 2:30pm CST
(2) Auditorium (Floor 3) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

4 - Mostly Technical, Intermediate, Advanced

Topics Marketing

2:00pm CST

Reducing False Positives in Transactions with Deep Fraud Detection

Fraud is a critical issue in financial services, at an estimated $15-25 Billion size for the industry in 2017. Fraud detection and management has typically been performed using a combination of business rules and traditional machine learning. However, such solutions invariably generate a large number of costly false positives. We will present a solution architecture that combines automated machine learning, deep feature synthesis and streaming analytics to power a scalable, deployable deep fraud detection system.

Speakers

Anshuman Mishra

Principal Data Scientist, Tibco Software, Inc.

Monday December 3, 2018 2:00pm - 2:30pm CST
(6) Xenon Room (Floor 6) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

5 - Technical

Topics Finance

2:30pm CST

Break

Monday December 3, 2018 2:30pm - 2:45pm CST

2:45pm CST

Agile & Beyond

Over the last two decades agile has gone from obscurity to ubiquity, evolving a lot along the way. Agile forerunners continuously push boundaries and realize major productivity gains as a result. But despite agile being everywhere these days, many data teams struggle to adopt it effectively. Even small agile misapplications can end up decreasing productivity instead of increasing it. This creates a growing productivity gap between data teams that use agile effectively and those that don’t, which can mean the difference between a data team being a competitive asset or a costly liability. In this talk, we’ll dig into modern agile concepts and how they can be applied to manage and run high-performing data teams starting from the basics and working up to recent trends in areas like DataOps, lean workflows, continuous delivery, and objective reliability management.

Speakers

Scott Ernst

Director of Data Science & Engineering, When I Work

Scott is currently the Director of Data Science & Data Engineering at When I Work, a Minneapolis-based startup. He has a PhD in computational physics that focused on large-scale astrophysical and magnetohydrodynamic plasma simulations. Over the last decade Scott has worked in various... Read More →

Monday December 3, 2018 2:45pm - 3:30pm CST
(1) Omnitheater (Access via Floor 5 or 6) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

2 - Mostly Business, Beginner, Intermediate, Advanced

Topics Retail, Finance, Marketing

2:45pm CST

Don’t Let Your Data Strategy Crash from a Sugar High

The data hype machine continues to be in full effect. There are very public statistics on the percentage of analytics and data efforts that fail outright, or at a minimum do not meet their advertised goals. As data volumes rise, so does the opportunity for risk and efforts to control your data consumption will often backfire. We will plan to cover a simple analogy, and will discuss behavioral metrics you can use on your organization to gauge the effectiveness of your data and analytics strategy. Positive side effects will be accelerated adoption of both data & solutions, and the ability to connect your tribe of data ninjas to rise the tide of your entire organization.

Speakers

Brian Cariveau

VP, Tech Area Senior Manager, Wells Fargo

Brian leads a BI / Analytics organization serving the “business of IT” within Wells Fargo.

Monday December 3, 2018 2:45pm - 3:30pm CST
(2) Auditorium (Floor 3) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

2 - Mostly Business, Beginner, Intermediate, Advanced

Topics Finance, Retail, Marketing

2:45pm CST

Augmenting reality at law firms with AI - oh my!

Law firms are ripe for AI and data science opportunity. Furthermore, firms who are embracing this investment are winning on all standard KPI metrics. Come learn how harnessing AI and data science can augment traditional professions and the fine tuned balance of where the human element needs to be (and can go) and where it can be extracted.

Speakers

Jennifer Roberts

Head of Research - Data Science, Intapp

Jennifer Roberts is responsible for the analytics and research component that supports thought leadership and new initiatives at Intapp. Leveraging her skills to advocate, evangelize and build data-fueled products and insight, she examines the professional services industry to drive... Read More →

Monday December 3, 2018 2:45pm - 3:30pm CST
(6) Xenon Room (Floor 6) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

3 - Mix of Business & Technical, Beginner, Intermediate, Advanced

Topics Marketing

2:45pm CST

Cognitive Marketing: How AI Will Change Marketing Forever

Learn what the different types of artificial intelligence are, 4 ways AI is in use today, how to prepare your company for AI in marketing, and how to prepare your career for a future with AI.

Speakers

Christopher Penn

Co-Founder and Chief Innovator, Trust Insights

Christopher S. Penn is an authority on analytics, digital marketing, and marketing technology. A recognized thought leader, best-selling author, and keynote speaker, he has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing, modern email... Read More →

Monday December 3, 2018 2:45pm - 3:30pm CST
(3) Discovery Hall (Floor 4) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

3 - Mix of Business & Technical, Beginner, Intermediate, Advanced

Topics Marketing

2:45pm CST

Anomaly Detection from A to Z

Behold! The heartbreaking! The hair-raising! Values too big or too small to believe! Hear about the messy science of anomaly detection! Walk through the nuances of different kinds of anomaly and outlier detection methods! And for a limited time only, you too can see how to highlight truly SHOCKING events!

Note: Real data and real code provided; explore on your own afterward.

Speakers

John Hogue

Lead Data Scientist, General Mills

John is Lead Data Scientist at General Mills, Social Data Science co-founder, and habitual MinneAnalytics volunteer.

Monday December 3, 2018 2:45pm - 3:30pm CST
(4) Argon Room (Floor 6) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

4 - Mostly Technical, Advanced

Topics Marketing

3:30pm CST

Break

Monday December 3, 2018 3:30pm - 3:45pm CST

3:45pm CST

AI Is Hard. Making it work for you: lessons from the trenches

AI is hard! Is your company building a digital assistant, incorporating image or audio analytics into an application, or developing an intelligent recommendation engine? The road to AI-enabled solutions is paved with good intentions but littered with roadblocks such as incomplete cognitive/AI software platforms, difficult-to-use open source components, and a lack of staff with relevant expertise. In this session, Sean examines requirements that span over a dozen functional technology categories and draws on lessons from his deploying solutions in organizations adopting open source and commercial AI technology. Recommendations from this session will help your company develop a framework for assessing whether and when to build, buy, or partner for AI capabilities.

Speakers

Sean Otto, Phd

VP of Analytics, Cyient

Trained as a behavioral scientist, Sean has spent the past 10 years designing software solutions that integrate data science solutions into business processes, bridging the IT, Business and Analytics gap through the artful manipulation of human behavior with innovative uses of statistical... Read More →

Monday December 3, 2018 3:45pm - 4:15pm CST
(4) Argon Room (Floor 6) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

2 - Mostly Business, Beginner

3:45pm CST

Leveraging Knowledge Graphs for Better Voice Experiences

In late 2017, it was reported that more than 20 million Amazon Echoes and over seven million Google Homes were being used in our homes and offices, and this number continues to grow everyday. While they're good at some things, most aren't very conversational. In order to evolve this medium, we need to move beyond simple one-turn interactions into more human-like conversations. So how might we do this? This talk explores pairing knowledge graphs and graph technologies with voice user interfaces to create more natural conversational interactions between human and machine that engage, inform, and delight users.

Speakers

Jay Myers

Product Manger, Voice Assistant, Best Buy

Jay Myers is a Product Manager on Best Buy's Voice Assistant team, focused on delivering AI-based voice experiences on Amazon Alexa and Google Assistant platforms. A wearer of many hats over his career, Jay has served in both product and engineering roles. Outside of Best Buy, Jay... Read More →

Monday December 3, 2018 3:45pm - 4:15pm CST
(3) Discovery Hall (Floor 4) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

2 - Mostly Business, Beginner, Intermediate

Topics Retail

3:45pm CST

Transforming Demand Gen Data into Marketing Insights & Strategy

The goal of every analytics department is to turn data into actionable insights. For organizations that are in the early stages of the analytics maturity model, a project as simple as automated reporting can make a huge difference in speed to decision and ability to craft data-driven strategy.

In this session, we will describe the steps a small team of analysts followed to build an automated report suite using Alteryx and Tableau that provided tremendous business value to stakeholders and enabled the broader marketing analytics team to get out of the report-pulling business and re-invest in deeper, more complex analyses.

Speakers

Lee Klammer

Sr Digital Analyst, Thomson Reuters

Lee Klammer is a journeyman analyst with experience in a broad range of analytical methods across many industries. Lee currently works at Thomson Reuters and is involved in reporting automation, customer data integration, and campaign strategy.

Monday December 3, 2018 3:45pm - 4:15pm CST
(1) Omnitheater (Access via Floor 5 or 6) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

2 - Mostly Business, Intermediate

Topics Marketing

3:45pm CST

Mission Impossible: Catch Credit Card Thieves

The purpose of the presentation is to show the modeling building process for a predictive model for credit card frauds, understand how the model works, and acknowledge the limitations of the model. Large dataset manipulation, sampling methods for fraud dataset, and multicollinearity problems will be discussed as well.

Speakers

Adam Elliott

President, ID Insight

Somang Han

Data Analyst, ID Insight

Somang (So) is a recent college graduate from St. Olaf College. She is very interested in the intersection of risk management and data science. Currently, she works as a Data Analyst at Amplifon, consolidating budget reports over years by Excel, assisting for budget forecasting for... Read More →

Monday December 3, 2018 3:45pm - 4:15pm CST
(6) Xenon Room (Floor 6) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

4 - Mostly Technical, Beginner, Intermediate

Topics Finance

3:45pm CST

Sniff Out, Then Snuff Regression to the Mean

Good analytics leads to better decisions. Great analytics pushes beyond improved choices to enhance how we view a phenomena. Regression to the mean consistently hinders good analytics. Regularly recognizing (sniffing) and eliminating (snuffing) regression to the mean will change how you evaluate both programs and your coworkers behaviors.

In this talk, Jason will outline what analyses are most susceptible to regression to the mean, (i.e. reversion to mediocrity) and how they can be reworked to provide more accurate measurement. Three real world examples will be weaved into this exploration along with perhaps the most important lesson - avoiding Daniel Kahneman’s regression fallacy.

Speakers

Jason McNellis

Research Director, Gartner

Jason is an analytic strategist and researcher who focuses on identifying systematic improvements that increase analytic impact. His experience and research agenda focus on helping marketing, customer experience and customer insight professionals leverage data, technology and advanced... Read More →

Monday December 3, 2018 3:45pm - 4:15pm CST
(2) Auditorium (Floor 3) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

4 - Mostly Technical, Intermediate

Topics Retail, Marketing

4:15pm CST

Networking Social

Enjoy complimentary food and beverages while networking with your peers.

Monday December 3, 2018 4:15pm - 6:00pm CST
Atrium Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102