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3 - Mix of Business & Technical [clear filter]
Monday, December 3
 

10:30am CST

Analytics & RPA
If you could, picture your brain as analytics and your arms and legs as RPA. RPA gathers data and brings it together. Once run, it’s the analysis of this massive volume of data — on both customers and business activities — where RPA can become incredibly useful. There are two important kinds of analytics worth noting here: Operational analytics and customer analytics. Operational uses data on a company’s business operations in order to drive operational improvements, while customer analytics deals with analyzing customer data in order to attract and retain customers.

Speakers
avatar for Chet Chambers

Chet Chambers

Chief Evangelist, UiPath
Michael “Chet” Chambers has driven growth in RPA for businesses for over a decade - a successful early adopter of RPA technology, back when functioning robots were still science fiction to most people.Prior to joining UiPath, Chet was the Director of  Innovation at companies... Read More →


Monday December 3, 2018 10:30am - 11:00am CST
(3) Discovery Hall (Floor 4) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

10:30am CST

Future of Sports Retail Powered by Machine Learning
2017 saw the most doors closed for retail. 2018 is set to pass that, yet more brands like Nike and Under Armour, as well as retail startups, are opening more doors than ever. What's with this conundrum?

The reality is, retail is thriving, more than ever; due in large part to machine learning and analytics on the customer. This presentation will explore success stories of retail winners in this "retail apocalypse" age. The presentation will cover market share on brands in the footwear, sports, apparel and fashion industries. It will also include consumer habits, the importance of segmentation, shopping preferences, and ultimately, shopper destinations.

This presentation will reveal how analytics and big data informs merchandising decisions, merchandising, branding and more. A few examples to be included will be AllBirds, Warby Parker and will showcase how Nike's new store, Nike by Melrose uses crowdsourcing technology to fulfill merchandise in the store - This has never been done before in the history of retail.

Speakers
avatar for John Peters

John Peters

VP, Business Dev, Sports & Fitness Industry Association
John Peters is in charge of all revenue and business development at the Sports & Fitness Industry Association (SFIA), where he is responsible for all revenue streams and partner relations. The SFIA is the premier trade association of leading industry sports and fitness brands, suppliers... Read More →


Monday December 3, 2018 10:30am - 11:00am CST
(5) Elements Café (Floor 6) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

11:15am CST

Predictive Modeling Cooking Show
The “Predictive Modeling Cooking Show” is a window into the kitchen of master chefs as they work, except the chefs are whipping up something different: a predictive model. Join real modelers as they showcase their data engineering and modeling skills, live and on stage. The two teams will go head to head on a classic real-world prediction problem. This is a great chance to gain a better appreciation of modeling concepts in a new and different way.

Speakers
avatar for Nathan Hubbell

Nathan Hubbell

2VP, Analytics & Research, Travelers
Nathan is an experienced actuary with a history of working in analytics and research roles, spanning personal to commercial, domestic to international, and reserving to pricing.
avatar for Laura Johnson

Laura Johnson

2VP, Analytics & Research, Travelers
avatar for Priyanka Shah

Priyanka Shah

Business Intelligence Consultant, Travelers
avatar for Rick Sutherland

Rick Sutherland

2VP & Actuary, Travelers


Monday December 3, 2018 11:15am - 12:00pm CST
(2) Auditorium (Floor 3) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

11:15am CST

Using Graphs to Leverage the Natural Connectedness of Data in the World We Live In
Recommendation engines, fraud and spam detection, knowledge graphs, bill of materials optimization, network and IT management, master data management, almost any data application area you can think of rely on understanding the connections between data points.  Graph databases are uniquely designed to value analyze data points as a community and network of connections.

This presentation will start by introducing graph database concepts and where they apply compared to traditional RDBMS’s and the core technology differences between them.  Next, we’ll outline some graph database applications with some retail marketing usage examples, such as a “ask the next best question” shopbot. The talk will finish with a quick introduction to graph algorithms for feature engineering, influence identification and scoring, data centrality and community detection, path finding, and deep learning.

Speakers
avatar for Dan Flavin

Dan Flavin

Sr. System Engineer, Neo4j, Inc.
Dan is a Chicago based pre-sales engineer with an extensive experience in all things data. Over the last 10+ years, Dan has worked with clients to envision and successfully implement solutions in the Hadoop, NoSQL, Machine Learning, and Massively Parallel Database technology realms... Read More →


Monday December 3, 2018 11:15am - 12:00pm CST
(3) Discovery Hall (Floor 4) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

11:15am CST

Visual Storytelling: Putting Data into Context
Data visualization, infographics and visual storytelling form a powerful concoction to inform and engage audiences.

65% of people are visual learners, and only 17% are data literate. Because graphics are an important method of showing complex systems - visuals can be a useful tool to help audiences relate to and connect with data.

This session is an introduction to visual narrative through creative projects in environmental communication, using principles of behavioral psychology. Learn about work is being done on the study of visuals in environmental communication, and how research and other environmental information can be translated into visuals to increase engagement. This session introduces some basic principles of information design and methods to visually present data and information in a way that is relevant to audiences. The presentation includes examples of visuals and other creative projects created by Background Stories, and other creatives.

Speakers
avatar for Arlene Birt

Arlene Birt

Founder & Visual Storyteller / Professor, Background Stories / MCAD
Arlene Birt is founder and Chief Visual Storyteller at Background Stories—an information design consultancy that works with organizations in the US, EU and UK—that translates complex ideas, systems and metrics into clear visuals that help people (especially non-experts) understand... Read More →


Monday December 3, 2018 11:15am - 12:00pm CST
(1) Omnitheater (Access via Floor 5 or 6) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

2:00pm CST

Building Marketing Analytics Capabilities, Brick by Brick
As part of a centralized data science team, we get very specific predictive modeling and analytics requests from our business partners. Over the course of the past 3 years, we've built several of these projects for a relatively small audience, but the real business-changing impact emerged once we combined all of them into a larger marketing and promotion optimization engine.

Speakers
avatar for Jason Rogowski

Jason Rogowski

Director of Data Science, Polaris Industries
Jason is a biostatistician by training, but has spent the majority of his career in business and consumer predictive modeling and analytics.
avatar for Ryan Stellmaker

Ryan Stellmaker

Data Scientist, Polaris Industries


Monday December 3, 2018 2:00pm - 2:30pm CST
(1) Omnitheater (Access via Floor 5 or 6) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

2:45pm CST

Augmenting reality at law firms with AI - oh my!
Law firms are ripe for AI and data science opportunity. Furthermore, firms who are embracing this investment are winning on all standard KPI metrics. Come learn how harnessing AI and data science can augment traditional professions and the fine tuned balance of where the human element needs to be (and can go) and where it can be extracted.

Speakers
avatar for Jennifer Roberts

Jennifer Roberts

Head of Research - Data Science, Intapp
Jennifer Roberts is responsible for the analytics and research component that supports thought leadership and new initiatives at Intapp. Leveraging her skills to advocate, evangelize and build data-fueled products and insight, she examines the professional services industry to drive... Read More →


Monday December 3, 2018 2:45pm - 3:30pm CST
(6) Xenon Room (Floor 6) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

2:45pm CST

Cognitive Marketing: How AI Will Change Marketing Forever
Learn what the different types of artificial intelligence are, 4 ways AI is in use today, how to prepare your company for AI in marketing, and how to prepare your career for a future with AI.

Speakers
avatar for Christopher Penn

Christopher Penn

Co-Founder and Chief Innovator, Trust Insights
Christopher S. Penn is an authority on analytics, digital marketing, and marketing technology. A recognized thought leader, best-selling author, and keynote speaker, he has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing, modern email... Read More →


Monday December 3, 2018 2:45pm - 3:30pm CST
(3) Discovery Hall (Floor 4) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102