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3 - Mix of Business & Technical [clear filter]
Monday, December 3
 

10:30am

Future of Sports Retail Powered by Machine Learning
2017 saw the most doors closed for retail. 2018 is set to pass that, yet more brands like Nike and Under Armour, as well as retail startups, are opening more doors than ever. What's with this conundrum?

The reality is, retail is thriving, more than ever; due in large part to machine learning and analytics on the customer. This presentation will explore success stories of retail winners in this "retail apocalypse" age. The presentation will cover market share on brands in the footwear, sports, apparel and fashion industries. It will also include consumer habits, the importance of segmentation, shopping preferences, and ultimately, shopper destinations.

This presentation will reveal how analytics and big data informs merchandising decisions, merchandising, branding and more. A few examples to be included will be AllBirds, Warby Parker and will showcase how Nike's new store, Nike by Melrose uses crowdsourcing technology to fulfill merchandise in the store - This has never been done before in the history of retail.

Speakers
avatar for John Peters

John Peters

VP, Business Dev, Sports & Fitness Industry Association
John Peters is in charge of all revenue and business development at the Sports & Fitness Industry Association (SFIA), where he is responsible for all revenue streams and partner relations. The SFIA is the premier trade association of leading industry sports and fitness brands, suppliers... Read More →


Monday December 3, 2018 10:30am - 11:00am
(5) Elements Café (Floor 6) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

2:45pm

Augmenting reality at law firms with AI - oh my!
Law firms are ripe for AI and data science opportunity. Furthermore, firms who are embracing this investment are winning on all standard KPI metrics. Come learn how harnessing AI and data science can augment traditional professions and the fine tuned balance of where the human element needs to be (and can go) and where it can be extracted.

Speakers
avatar for Jennifer Roberts

Jennifer Roberts

Head of Research - Data Science, Intapp
Jennifer Roberts is responsible for the analytics and research component that supports thought leadership and new initiatives at Intapp. Leveraging her skills to advocate, evangelize and build data-fueled products and insight, she examines the professional services industry to drive... Read More →


Monday December 3, 2018 2:45pm - 3:30pm
(6) Xenon Room (Floor 6) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102

2:45pm

Cognitive Marketing: How AI Will Change Marketing Forever
Learn what the different types of artificial intelligence are, 4 ways AI is in use today, how to prepare your company for AI in marketing, and how to prepare your career for a future with AI.

Speakers
avatar for Christopher Penn

Christopher Penn

Co-Founder and Chief Innovator, Trust Insights
Christopher S. Penn is an authority on analytics, digital marketing, and marketing technology. A recognized thought leader, best-selling author, and keynote speaker, he has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing, modern email... Read More →


Monday December 3, 2018 2:45pm - 3:30pm
(3) Discovery Hall (Floor 4) Science Museum of Minnesota, 120 W Kellogg Blvd St. Paul, MN 55102