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MinneFRAMA

Nikki Hanna

U.S. Bank
Database Marketing Analyst
Richfield, MN

Database marketer and SAS Developer with experience in various industries such as hospitality and travel, & health and fitness and most currently finance/banking. Interested in marketing strategy behind data and analytics through segmentation, testing and AI.

9:30am CST

Can’t We All Be friends? - Working Towards Alignment among Business, IT and Data Leaders (2) Auditorium (Floor 3)Jordan Jensen • Ben Schein • Ryan Schrupp

10:30am CST

"But I'm not a data person" Creating a Data Culture at Cargill (1) Omnitheater (Access via Floor 5 or 6)Mitchell Grewer Marketing Personalization using Machine Learning: Harnessing Consumer Engagement for Better outcomes (2) Auditorium (Floor 3)Devi Kyanam Future of Sports Retail Powered by Machine Learning (5) Elements Café (Floor 6)John Peters

11:15am CST

How Data Analytics Opportunities Can Co-Exist With US and EU Privacy Regulation (5) Elements Café (Floor 6)Melissa Krasnow • Erich Axmacher • Brad Hammer • Timothy Nagle Visual Storytelling: Putting Data into Context (1) Omnitheater (Access via Floor 5 or 6)Arlene Birt

12:00pm CST

She Talks Data Eat & Greet (4) Argon Room (Floor 6)Laura Madsen • Serena Roberts

1:00pm CST

The Chief AI Officer's Secret: Getting Insights from AI in Minutes, not Months (4) Argon Room (Floor 6)Noah Horton

2:45pm CST

Cognitive Marketing: How AI Will Change Marketing Forever (3) Discovery Hall (Floor 4)Christopher Penn

3:45pm CST

Transforming Demand Gen Data into Marketing Insights & Strategy (1) Omnitheater (Access via Floor 5 or 6)Lee Klammer Mission Impossible: Catch Credit Card Thieves (6) Xenon Room (Floor 6)Adam Elliott • Somang Han